Established artists all have their personal websites.
Your own site is the perfect space for your portfolio, bio and contact details, making it a great promotional tool to help you find potential customers and commissions.
Your website could be a simple one - with html-based pages and some uploaded images, or it could be a multi page shop with plenty of multimedia, code and sections.
You don’t want your visitors angry or confused - you want them running to buy your artwork.
That’s why there are several things you should pay special attention to when launching or running your website.
Do you know that feeling when you click on a cool link, then impatiently wait for it to open… and see page 404?
It drives many users crazy, including your potential customers who want to know more about you as an artist.
There are simple ways to make sure no links are dead on your website:
Marking pieces as ‘sold’ or ‘available’ is a great way of showing customers that your art business is going well. And obviously, it also lets them know what’s available and what’s not.
At the same time, updating availability of your artwork can also help you establish a better marketing strategy based on which works sell faster and which may be ‘gathering dust’.
The overall design of your website must be consistent throughout, especially through the gallery, since it’s probably the main destination on your website.
For instance, if menus, buttons and most other graphic elements on your website were designed in pop art style, it would not be very thoughtful to design your gallery in baroque, would it?
You should always share the work you’ve done and any achievements or accomplishments that may prove your talent.
Have you recently participated in an art fair or gained gallery representation? Maybe you won an award for being the greatest painter in your neighbourhood? :)
Help your website visitors and especially your customers get familiar with your achievements and your background.
Imagine a visitor who has gone through your recent works, read your artist statement and decided to get in touch with you to buy one of your works. They go to the Contacts section just to find a poorly designed ‘contact form’ that doesn’t work properly…
First of all, contact forms are designed for websites with big traffic and a more generalized approach to processing user inquiries. That should not be the case with an artist’s personal website.
Don’t try to distance yourself from your fans and potential customers - specify links to your social network accounts, your email address and maybe even a cellphone number (ones that you actually use) in your contacts section.
To sum it all up, your best bet in putting together a website that brings you business is to make sure your visitors have a smooth and consistent experience when browsing it. They want to see your works, they want to be assured of your skills and experience, and they want an easy way to reach you. Your job is simply to accommodate these three things and be available to respond to inquiries and complete your orders.