Social networks are a perfect way of finding and communicating with customers.
And you don’t have to try and tackle all possible social platforms to create your online presence!
When it comes to selling art, each of the most popular social networks has its own pros and cons.
And before you start building pages on a bunch of social network sites, remember: your success in social media depends on the effectiveness of your interaction with your audience.
What might be effective on Facebook, might not be that effective on Instagram…
To decide which social channel is a better fit for you, read on!
Why use Facebook?
First of all, Facebook has over a billion users which makes this social network the biggest in the world.
Secondly, Facebook comes in handy to art sellers because of its adaptivity and compatibility with multiple media formats.
I could go on and on describing why Facebook will most likely work great for you, but the important thing is that this social network is the ultimate tool for ANY artist.
Facebook allows you to:
Difficulties of running a Facebook page:
MORE ON THIS: 5 Elements of a Successful Art Selling Facebook Page
On Twitter you’re expected to:
Some consider Twitter ‘a political social channel’ or a ‘news social network’ as many politicians use it, and because its format is suitable for sharing news headlines.
Did you know that people are more likely to find out about stuff while scrolling through their Twitter feed than by watching TV? That’s because Twitter’s the easiest way to make sure your audience reads what you have to say.
However, effective communication via Twitter can only be done with the following things taken into account:
Making a Tweet nice is not that easy:
Instagram is a photo-oriented social platform where users post images a few times a day or several times a week.
But there are two very important aspects of using Instagram that you should take into account:
Pinterest is a visual-oriented network with a substantial part of users interested in visual arts and design
However, you cannot reach as many people on Pinterest as you might want, because this social platform is relatively new and there are not as many users on Pinterest as there are on Facebook, for example.
LinkedIn is a great networking service for people seeking employment and business opportunities.
What might be even more important is that you don’t have to be particularly active on LinkedIn to be… active on LinkedIn.
The first step you should take is complete your profile and highlight your achievements. This is important because your LinkedIn profile page is a CV-based page all your visitors will go to after clicking on your nickname anywhere on the platform.
On LinkedIn you can join numerous art-related groups that promote opportunities for emerging artists and give advice on how to market your art.
You can also join various artist communities and associations by finding important contacts.
MORE ON THIS: How Artist Associations Can Boost Your Art Career
Creating your presence on LinkedIn is not about posting as many beautiful photos a day as possible… The process is more ‘static’, if you like.
Just complete your portfolio and personal profile, join several relevant groups and communities, comment a couple of posts and wait.
LinkedIn is not a place where art buyers go looking for works of art…
But there are a lot of businesses that are interested in painting services on LinkedIn, so be sure to make it clear in your LinkedIn profile that you’re open to taking commissions!
Although Drawberry.com is not a social network in the traditional sense, it’s a great place to find new customers and get orders flowing your way by offering competitive bids. If anything, it is definitely the fastest way to get new business, so you may want to consider it alongside the social networks mentioned above.